If you are serious about your blog, you need a content calendar. Hands down. Creating a consistent posting schedule is the first step to having a successful blog. It gives you structure and goals to work towards. It also encourages you to post more often. Here is my content calendar and the various tools I use in it.
I use an Excel spreadsheet to track my content for my blog and social media accounts. You could use Google Calendar, too, if you are a visual person. I have my blog’s content calendar in the picture above. The columns are pretty self-explanatory; I like to keep it simple.
I usually plan out for the next month at the beginning of the month previous. The first post for a month is always the thoughts from the previous month. After that, I fill in the rest of the month from my list of ideas. I try to have an equal amount of all the categories in each month, which is easy to see when I have it laid in front of me like this.
The notes column is probably the most important. I use this to track where I am in the course of making a post. As I complete different pieces, I delete them from the list. This way I can quickly look at my list to see what I need to do next. Once a post is completed, I color it green. Until then, it’s orange.
You can use a similar model for posting on social media. I have rough categories for each day of the week to make it easier for me to brainstorm and I write out what the post will say. I schedule all of my content using Buffer.
I got started on my content calendar using a post from Mommy Sanest. Hers is a little more complicated than mine. I’ve made a Google Doc of my content calendar, which I encourage you to save and modify for yourself.
Please tell me about your own content calendars! Has it helped you with your blogging? Do you have any suggestions for someone getting started? Do you have any questions about getting started?